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Category
Beauty
Platforms
Year
2025
Glowhaus
A premium beauty brand creating clean, effective skincare products for conscious consumers.
The Challenge
Glowhaus came to us with great products but low engagement on social media. They needed a content strategy that would showcase their clean beauty philosophy while driving real audience growth.
Glowhaus had built a loyal customer base through word-of-mouth, but their social presence wasn't reflecting the quality of their brand or converting browsers into buyers.
Our Strategy
We developed a UGC-driven content strategy focused on short-form video content, specifically optimized for Instagram Reels to maximize organic reach and engagement.
Our approach combined authentic customer testimonials with behind-the-scenes content showing their clean ingredient sourcing and product development process.
The Results
128K
Reel Views
245%
Reel Views
189%
Reel Views
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